The Art of Effective Selling Course

Dates: 12th & 19th June 2013
Venue: Tintean Training Centre, Pollerton Big, Carlow
Time: 9.30am-4.30pm
Duration: 1 day per week for 2 weeks
Course Fee: €40.00 (Unemployed fee €10.00)
Trainer: Beacon Coaching Consultancy - Bernie Tracey

This programme is designed to enable salespeople to conduct professional, face-to-face sales calls following a structured needs-based selling approach. The programme focuses on the skills and knowledge required to correctly interpret common types of customer behaviour and act appropriately. Manage objections and gain commitment.

The course will cover the following topics:

• The Psychology of Selling
  
• Understanding your own behaviour and how it impacts on others
  
• Why first impressions are important
  
• What style is my buyer
  
• What are the key skills of selling
  
• 4 step sales coaching model
  
• When is the best time to close
  
• Selling your product - Sales Presentation
  
• How to retain customers
  
• Standing out from the crowd

At the end of this programme participants will come away with a Sales Plan from the facilitator on their assignment 'Understanding Buyer Behaviour in the Sales Process' and a DVD copy of their Sales Presentation.

Training will include exercises

Trainer: Your Business Resource – Jacqui McNabb

The Start Your Own Business programme will guide you through the various aspects of starting and running a business in Ireland. The objective is to assist you in assessing the viability of your business idea. No prior knowledge is required.

The course will cover the following topics:

- Self-Assessment

- Legal issues for Start Ups

- Preparing a Business Plan

- Marketing for the Small Business

- Researching the market

- Finance

- Funding sources/approaches

- Basic Book-keeping

- Sales

- ICT and the Small Business

At the end of this programme participants should understand how to assess the feasibility of their business idea. Be able to develop an action based marketing plan for their business and have skills for achieving their projected sales targets. The participant should also be able to understand how to manage cash flow in their business.

Re-Con Carlow

Dates: 1st - 5th & 8th - 12th July (Mon-Fri)
Venue: Tintean Training Centre, Pollerton Big, Carlow
Time: 9.30am-4.30pm
Duration: 10 Days
Course Fee: FOC
Trainer: Enterprise Mgt. Resource - Kilian Duignan

Recon is a 10 day training programme suited to those thinking about starting their own business. It is designed to help individuals starting their own business to obtain and/or develop the necessary skills and knowledge to assess the marketing and financial viability of their business idea.

It is a chance to re-construct your career and get your business up and running.

It has been designed for, unemployed people looking for a new opportunity, recent school leavers or graduate, who may have a business idea or who are interested in starting their own business.

Here is some of the content covered:

• Basic start up information
  
• State supports for start-ups
  
• Bookkeeping for start-ups
  
• Presentation skills training
  
• Sales skills training
  
• Advanced business planning training
  
• Getting your business on line training
  
• Customer service skill training
  
• A product or service invention seminar and patent information
  
• Networking events
  
• Information on Cloud Computing, use of Social Media, graphic design for start-ups

There will also be many guest speakers and input from local owner managers and entrepreneurs who will give advice and support.

Aims of the Programme

The aim of this programme is to give individuals seeking to start their own business the skills, management tools and expertise to help in making the right decisions, planning and organising effectively. It will help individuals keep their new venture running effectively and efficiently.

Start your own business programme

Self-Assessment for start your own business

• Significance of a Business Plan
  
• Possible Legal structures
  
• Sources of Funding
  
• Quality Management
  
• Marketing for the Small Business
  
• Finance
  
• Tax for start-ups
  
• Basic Bookkeeping
  
• Using IT Social Media in your Business

Sales and Marketing

• Principles of Selling
  
• Customer Care Skills
  
• Sales Presentation Skills
  
• Negotiating skills
  
• Branding your business
  

Advanced business planning

• Reasons for a plan
  
• Elements of a plan
  
• Executive Summary
  
• Ownership Management and Employment
  
• Marketing and a Marketing strategy
  
• Financials
  
• Funding Proposal
  

Specific Learning Outcomes

Upon Completion of this programme participants will:

• Have explored the realities of running their own business, showing an understanding of basic business fundamentals.
  
• Understand the standard and the framework and underlying principles of formatting a business plan.
  
• Learned how to sell themselves and network
  
• Understand the sales and marketing process and in effect be able to produce a sales action plan.
  
• Have an overview of financial structure, requirements and strategy in a small business
  
• Introduction to the fundamentals of business finance and taxation
  
• Explore issues relating to business development, marketing and selling of a small business
  
• Develop presentation and selling skills, give a presentation on your business Idea

Preparing an Investment Proposal Course

Dates: 3rd & 10th July 2013
Venue: Enterprise House, O'Brien Road, Carlow
Time: 9.30am-4.30pm
Duration: 1 day per week for 3 weeks
Course Fee: €40.00 (Unemployed fee €10.00)
Trainer: Talentpool Ltd - Cosmo Mellon

The programme is intended to provide businesses with best practice know how to use best practice methods to access capital for growing businesses.

The course will cover the following topics:

• Access Capital
  
• Grants
  
• Dragons
  
• Banks
  
• Leasing
  
• Social Entrepreneur funds
• Pitching techniques and styles
• Flexible credit facilities

At the end of this programme participants will have gained the knowledge to prepare a pitch to present to funding organistation's.

Networking Training Programme

Dates: 24th July 2013
Venue: TBC
Time: 9.30am-4.30pm
Duration: 1 Day
Course Fee: FOC
Trainer: Accelerating Performance - Caitlin O'Connor

The aim of this interactive workshop is for participants to learn the skills of networking in a practical way and also make connections throughout the day.

The course will cover the following topics:

• Why Networking
  
• Adapting and Connecting
  
• Working the Room
  
• Where to Connect
  
• One Minute Pitch
  
• Getting a return on your investment
  
• Networking is fun

At the end of this course participants will be able to maximise opportunities and get a return on their investment in generating leads. Have practical skills and a focus on the safe cross code to networking and referral networking.

Caitlin O'Connor is founder and managing director of Accelerating Performance, with extensive experience in the area of organisational development at strategic, operational and tactical levels. She brings a breadth of expertise having experience of both managing start-up environments as well as established businesses. Her career started with Aer Lingus where Caitlin worked across a number of divisions from retail sales, customer relations, business planning and market planning. Her expertise ranges from dealing with high performance teams across the leisure, tourism and travel industry to working with different cultures in IT and telecommunications.

Linked In for Business Course

Dates: 4th September 2013
Venue: Enterprise House, O'Brien Road, Carlow
Time: 9.30am-4.30pm
Duration: 1 Day
Course Fee: €40.00 (Unemployed fee €10.00)
Trainer: Sole Recruitment - Justine Negri

The aim of this course is to get business owners on LinkedIn to be able to use it to advertise and benefit your business.

The programme will cover the following topics:

• What is LinkedIn?
• Benefits of LinkedIn components and functions
• Dissect the LinkedIn profile in detail
• The art of online self promotion, business by using LinkedIn
• How to succeed in business by using LinkedIn
• Manage your time more effectively
• 20 tips to pimp your profile
• X-ray search

At the end of this programme participants should know exactly what LinkedIn is and how it can add value to your business. Differentiate between a poorly laid out profile and a valuable effective profile. Know how to plan, design and write an effective profile that sells, increases online awareness and search engine optimization. Save time by getting faster more effective results with less effort.

Book-Keeping for a Small Business Course

Dates: 4th, 11th, 18th, 25th Sept & 2nd Oct 2013
Venue: Enterprise House, O'Brien Road, Carlow
Time: 7.00pm-10.00pm
Duration: 1 evening per week for 5 weeks
Course Fee: €40.00 (Unemployed fee €10.00)
Trainer: Business Support Services - David Culliton

The aim of this course will be to provide participants with an in-depth understanding of basic accounting principles together with practical application of the skills involved.

The programme will be made up of the following modules:

• Importance of Book-keeping
• Book-keeping requirements
• Methods of Book-keeping - Computerised/Manual
• Understand how to record financial information
• Interpret financial information for reporting
  

At the end of this programme participants should understand basic book-keeping requirements and have gained practical insight into recording cashflow of business. Interpret financial reports and accounts correctly and understand and identify the profitable and unprofitable parts of their business. Be able to develop a simple cashbook from which Profit & Loss accounts and Balance Sheets can be extracted. Maintain Debtors and Creditors ledgers. Understand the fundamentals

Training will include exercises

Trainer: Catalyst – Rob Marr

The Start Your Own Business programme will guide you through the various aspects of starting and running a business in Ireland. The objective is to assist you in assessing the viability of your business idea. No prior knowledge is required.

The course will cover the following topics:

- Self-Assessment

- Legal issues for Start Ups

- Preparing a Business Plan

- Marketing for the Small Business

- Researching the market

- Finance

- Funding sources/approaches

- Basic Book-keeping

- Sales

- ICT and the Small Business

At the end of this programme participants should understand how to assess the feasibility of their business idea. Be able to develop an action based marketing plan for their business and have skills for achieving their projected sales targets. The participant should also be able to understand how to manage cash flow in their business.

Enabling your Website for Mobile Devices Course

Dates: 1st October 2013
Venue: Enterprise House, O'Brien, Road, Carlow
Time: 9.30am-4.30pm
Duration: 1 Day
Course Fee: €40.00 (Unemployed fee €10.00)
Trainer: Talentpool Ltd - Dorcas Reamonn

The aim of this course is to provide participants with the knowledge and skills necessary to enable a version of their website that is compatible with mobile devices such as Smart Phones and Tablets.

The course will cover the following topics:

• Current online usage trends
• Introduction to mobile devices
• Importance of download time
• Why always to include a link to the full site
• Free solutions
• Paid solutions
• How to provide a shopping cart securely through mobile
• Checking your site on mobile

At the end of this course participants will be able to optimise their brochure websites for user friendliness. Be able to create alternative style sheets for mobile devices and create an alternative website for mobile devic

Trainer: Your Business Resource – Jacqui McNabb

The Start Your Own Business programme will guide you through the various aspects of starting and running a business in Ireland. The objective is to assist you in assessing the viability of your business idea. No prior knowledge is required.

The course will cover the following topics:

- Self-Assessment

- Legal issues for Start Ups

- Preparing a Business Plan

- Marketing for the Small Business

- Researching the market

- Finance

- Funding sources/approaches

- Basic Book-keeping

- Sales

- ICT and the Small Business

At the end of this programme participants should understand how to assess the feasibility of their business idea. Be able to develop an action based marketing plan for their business and have skills for achieving their projected sales targets. The participant should also be able to understand how to manage cash flow in their business.

Cost-Effective Marketing Course

Dates: 5th November 2013
Venue: Enterprise House, O'Brien Road, Carlow
Time: 9.30am-4.30pm
Duration: 1 Day
Course Fee: €40.00 (Unemployed fee €10.00)
Trainer: Yvonne Scully & Assoc. - Yvonne Scully

The aim of this course is to provide participants with the tools required to research their target consumers. Identify which marketing tools would work best to promote their products or services to their target consumers within a tight budget. Raise brand awareness and to market their business more effectively.

The course will cover the following topics:

• Writing a Marketing Plan
• Consumer & Market Research
• Creating, Naming & Growing a Brand
• Developing the PR Story
• Cost-Effective Marketing Techniques
• Targeted Advertising

At the end of this course participants will be able to identify who a company's target customers are. Know how to differentiate products from the competition and determine the most appropriate marketing techniques to grow sales. Be able to write a Marketing Plan that will work for their business and update the Marketing section of their company's Business Plan.

Re-Con Carlow

Dates: 11th - 15th & 18th - 22nd November (Mon-Fri)
Venue: Tintean Training Centre, Pollerton Big, Carlow
Time: 9.30am-4.30pm
Duration: 10 Days
Course Fee: FOC
Trainer: Enterprise Mgt. Resource - Kilian Duignan

Recon is a 10 day training programme suited to those thinking about starting their own business. It is designed to help individuals starting their own business to obtain and/or develop the necessary skills and knowledge to assess the marketing and financial viability of their business idea.

It is a chance to re-construct your career and get your business up and running.

It has been designed for, unemployed people looking for a new opportunity, recent school leavers or graduate, who may have a business idea or who are interested in starting their own business.

Here is some of the content covered:

• Basic start up information
  
• State supports for start-ups
  
• Bookkeeping for start-ups
  
• Presentation skills training
  
• Sales skills training
  
• Advanced business planning training
  
• Getting your business on line training
  
• Customer service skill training
  
• A product or service invention seminar and patent information
  
• Networking events
  
• Information on Cloud Computing, use of Social Media, graphic design for start-ups

There will also be many guest speakers and input from local owner managers and entrepreneurs who will give advice and support.

Aims of the Programme

The aim of this programme is to give individuals seeking to start their own business the skills, management tools and expertise to help in making the right decisions, planning and organising effectively. It will help individuals keep their new venture running effectively and efficiently.

Start your own business programme

• Self-Assessment for start your own business
  
• Significance of a Business Plan
  
• Possible Legal structures
  
• Sources of Funding
  
• Quality Management
  
• Marketing for the Small Business
  
• Finance
  
• Tax for start-ups
  
• Basic Bookkeeping
  
• Using IT Social Media in your Business

Sales and Marketing

• Principles of Selling
  
• Customer Care Skills
  
• Sales Presentation Skills
  
• Negotiating skills
  
• Branding your business
  

Advanced business planning

• Reasons for a plan
  
• Elements of a plan
  
• Executive Summary
  
• Ownership Management and Employment
  
• Marketing and a Marketing strategy
  
• Financials
  
• Funding Proposal
  

Specific Learning Outcomes

Upon Completion of this programme participants will:

• Have explored the realities of running their own business, showing an understanding of basic business fundamentals.
  
• Understand the standard and the framework and underlying principles of formatting a business plan.
  
• Learned how to sell themselves and network
  
• Understand the sales and marketing process and in effect be able to produce a sales action plan.
  
• Have an overview of financial structure, requirements and strategy in a small business
  
• Introduction to the fundamentals of business finance and taxation
  
• Explore issues relating to business development, marketing and selling of a small business
  
• Develop presentation and selling skills, give a presentation on your business Idea